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Making Marketing Choices

The four major packers all call on Scott Keeling, owner of Keeling Cattle Feeders in Hereford, Texas; and sometimes he’ll sell to a local plant that primarily handles cows and bulls.

Gradual Growth

When Scott Keeling bought his feedyard in Hereford, Texas, the yard’s capacity was 5,500 head; today, it’s 17,000 head.

A tribe’s cattle company

Today the Seminole tribe’s cattle operation is completely vertically integrated.